Research Shows Over a Third of Online Reviews Are Fake

It wasn’t that long ago that the concept of buying things online was met with a general aura of distrust, and the fact of the matter is that while a lot of people shop online these days and in fact shopping online has become pretty much as popular as shopping at a brick and mortar store, the world of eCommerce has seen a pretty long and hard road getting to this place.

One thing that has contributed to people shopping online a lot more often is the fairly robust system of reviews that has popped up. These reviews purportedly give you an in depth look into the product and can help you ascertain whether or not you want to purchase this product as well as whether or not it is worth the price that you are going to get it for.

However, recent research conducted by BestSEOCompanies has revealed that almost 40 percent of all online reviews for products are fake or at the very least unreliable. Pretty much every major category of products that you would look into have at least one third of their reviews found to be fake, suggesting that the review economy that the world of eCommerce has depended on for quite some time may not be quite as reliable as a lot of people might lead you to believe.


Chart data based on Fakespot analysis.

This has some pretty serious implications for eCommerce in general. One implication is that a lot of eCommerce based businesses are using fake reviews to try and trick people into buying their products, and when you have good reviews and give someone a passable product they might just assume that the product they have is better than it actually is. More care needs to be taken in order to ensure that fake reviews are prevented from having so much clout in the world of eCommerce.

Read next: Digital Assistants are dumb! Google assistant proves itself less dumb than others as usual

No comments:

Post a Comment