Interestingly, the photo and video sharing network conducted their test at the same time when eyebrows were being raised regarding its ad load in the main feed. Recently, several publications and marketers have also observed an increase in the ad units that appear on the main news feed of Instagram. In fact, one organization reported that ads covered nearly one-quarter of both posts in the feed and Stories. Facebook and Instagram ads consultant Peter Stringer said that he was seeing ads after every three organic posts.
- Also read: Instagram Users are Getting Frustrated with their Accounts Getting Shadowbanned without any Reason!
Nevertheless, Facebook did not share any results about the test and how it is affecting the people part of the test group. A spokesperson for the social media network did point out that over 80% of Instagram users follow at least one brand and ads are one of the best ways to educate the audience about products and services presented by them.

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