Two-Third Of The People Think It Is Impossible To Achieve Online Privacy (Survey)

People are losing confidence over internet and they do not trust it with their privacy, therefore, many users have started sharing less data on the internet. These are the finding of FigLeaf that conducted a survey in which 4,000 adults respondents were included from U.S. and U.K.

According to the survey, 78% of the people changed their behavior towards the internet after the Cambridge Analytica news and other privacy scandals. 74% of them said that now they have reduced online sharing.

People who did not change their behavior much were either already protecting their online privacy and were conscious about it or they got accustomed to lack of online privacy.

Over the year, a huge change has been witnessed in people’s thinking. In 2018, 61% of the respondents believed that online privacy is possible, whereas this year, only 32% think that online privacy can be achieved.

Last year, 75% of the people thought that mainly government is responsible for the online privacy issues. Now 48% are of the view that government along with individual and company with whom data is shared, are collectively responsible for privacy beaching. Also, 28% of people in a survey that individuals are responsible for online privacy issues.

The Survey tells that people may have lost faith in the Government regarding protecting online privacy. Results of the U.K. survey are not revealed separately but surprising to see the result after GDPR and might symbolize the lack of belief by the public in its practicality.

Data from another survey in the U.K. also showed that the public’s trust has not been positively affected by GDPR.

This survey shows why even after major privacy scandals, Facebook is still doing well. People have continued using it but overall engagements have decreased as there is less sharing due to online privacy issues.

It is yet to see how marketers and brands will be affected after reduced online engagement. People do not opt newsletters, offers or other online services to refrain from sharing data online. Will online content, influencers, and advertising lose their effectiveness? Time will tell.

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