Mastering the art of Content Marketing is the future, but how is it taking a toll on the top Business Bloggers?

In 2014, Orbit Media Studios decided to study how business bloggers do their work and how they evolve with time. Fast forward to today, the study is still under progress.

In the present age, mastering the art of content marketing can prove to be really beneficial for inbound marketers. This is where blogging comes into play, as it is required for effective content promotion strategies.

For the study, Orbit Media conducted a survey of 1066 bloggers in late 2018, to find out how they produce, present and analyze their content. The purpose of this survey was to find out which traits were more important than the others for mastering blogging sphere.

Andy Crestodina, prepared a report after thorough research, on how the bloggers who put extra effort in their blogs for the sake of strong results differ from the others.

The results are properly organized and compared in the infographic (featured blew). Long story short, the top bloggers put nearly double the time, use double the amount of words in their blogs than the average bloggers. In addition to that, they also work with one or more professional editors to make their content top-notch quality. Moreover, they rely on presenting the data in variety of forms (including pictures and videos, along with the text), which can easily retain the attention of their readers.
Also Read: Digital Has Rocked the Creative Landscape in Five Distinct Ways (infographic)
Lastly, it should be noted that the entire process can be a little hectic and the urge to be on top can surely take a toll on anyone and thus, it is said that the more one puts their mind and efforts into business blogging, the better they get out of it.

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers - infographic

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