Small business owners have a lot on their plate. Sometimes more than they can handle. Low budget, lack of resources, and sometimes inability to access new technology are just some of the everyday struggles they go through.
However, the potential of social media is boundless and even small business owners can harness its power for their advantage.
One such platform is Instagram. Popular for its image-based features, Instagram is also an excellent place to connect with consumers and show-off your products and services.
Boasting more than one billion accounts in which 500 million are active daily – Instagram is a great place for small business owners to advertise and grow their list of followers.
Here are some significant facts about Instagram:
· More than 25 million businesses use Instagram for brand advertisement
· 80% of Instagram accounts follow a business/brand/service
· 60% users agree to discover a new product on Instagram
· More than 200 million users visit at least one business page on Instagram every day
Unluckily, Instagram shifted some algorithms this year after which 70% of posts are not seen or chronological.
Nevertheless, the platform has a lot of potentials and if applied correctly – the small business owners can benefit greatly.
· Make sure to add your accurate brand name and logo
· Be consistent when posting content
· Use hashtags to make your account more discoverable
· Add feedback from satisfied consumer
· Reply to comments and queries from both – potential and existing consumers straightaway
· Vary your posts with content, images, videos, and even quizzes
· Be helpful and be ready to assist your consumers
Creating an account with Instagram is easy. Simply download the app on your mobile from the relevant play store and create an account with your email address. Don’t forget to switch to a business account for enhanced engagement.
Check out the infographic below for more information on how you can make your small business a hit on Instagram.
Read Next: Small Business Growth Hacking - A Guide to Instagram Ads (infographic).
However, the potential of social media is boundless and even small business owners can harness its power for their advantage.
One such platform is Instagram. Popular for its image-based features, Instagram is also an excellent place to connect with consumers and show-off your products and services.
Boasting more than one billion accounts in which 500 million are active daily – Instagram is a great place for small business owners to advertise and grow their list of followers.
Here are some significant facts about Instagram:
· More than 25 million businesses use Instagram for brand advertisement
· 80% of Instagram accounts follow a business/brand/service
· 60% users agree to discover a new product on Instagram
· More than 200 million users visit at least one business page on Instagram every day
Unluckily, Instagram shifted some algorithms this year after which 70% of posts are not seen or chronological.
Nevertheless, the platform has a lot of potentials and if applied correctly – the small business owners can benefit greatly.
Related: Social Media Optimization - A Quick Guide to IGTV (infographic)Here are some tips to get you started:
· Make sure to add your accurate brand name and logo
· Be consistent when posting content
· Use hashtags to make your account more discoverable
· Add feedback from satisfied consumer
· Reply to comments and queries from both – potential and existing consumers straightaway
· Vary your posts with content, images, videos, and even quizzes
· Be helpful and be ready to assist your consumers
Creating an account with Instagram is easy. Simply download the app on your mobile from the relevant play store and create an account with your email address. Don’t forget to switch to a business account for enhanced engagement.
Check out the infographic below for more information on how you can make your small business a hit on Instagram.
Read Next: Small Business Growth Hacking - A Guide to Instagram Ads (infographic).