Covering the world of marketing, social media, technology and infographics.

Mar 29, 2014

7 Infographics to Guide Your Facebook Marketing Strategy for 2014

7 Infographics to Guide Your Facebook Marketing Strategy for 2014
Information graphics, a.k.a Infographs seem to be getting more and more popular these days. And why not, they are fun to look at, and good infographics convey useful data in a way that's easy to understand.
To help you get your 2014 Facebook marketing strategy off to an excellent start, I've round up 7 infographs covering latest stats, tips and advices about Facebook marketing.

1. Facebook in numbers: A Review of the Social Giant's Disruptive History

This visual from mashable looks at Facebook key updates and its number of monthly active users, to give you a clear picture of how the social giant became what it is today.
1 key highlight is: At the end of 2013 Facebook has 1.23 Billion users.
Facebook in numbers: A Review of the Social Giant's Disruptive History - infographic

2. The Art of a Facebook Post

Crafting effective marketing messages on Facebook is both an art and science, this chart from pcgdigitalmarketing gives some tried and true guidelines that help you create engaging posts.
One key takeaway is: start by simply asking people to comment or share. Or, ask question that your audience would want to answer.

The Art of a Facebook Post - infographic

3. Best Practices for Killer Facebook Content

Facebook page admins must share content that is more visual and less text-heavy. Brand Networks' infographic proposes some best practices for engaging Facebook content.
Speak in the first person and limit copy to less than 100 characters.
Best Practices for Killer Facebook Content - infographic

4. How to Increase Facebook Engagement

Engagement is critical to getting the most out of your small or large business marketing efforts, because each new interaction with your fans extends your Facebook reach and gets more eyeballs on your brand. This infographic from wpdiary shows the 5 ways to increase engagement on your Facebook business pages.
How to Increase Facebook Engagement - infographic

5. 19 Things Successful Brands Do Differently on Facebook

This visual from ShortStack team packed with insights into how successful brands are leveraging Facebook to its fullest potential.
Like: They listen to their fans and followers, and offer timely responses to comments and messages.
19 Things Successful Brands Do Differently on Facebook - infographic

6. Designing Facebook Image Posts in Photoshop

This infographic created by Mycleveragency proposes 3 steps that will help you create hi-res Facebook image for all devices.
Set your PS document to 800px by 600px, always use 72 dpi resolution and save your image as a .png format.

7. Getting started with Facebook advertising

This infographic designed by 909c aims to provide new Facebook advertisers a simple overview of how does Facebook targeting work, why should you choose FB, what kind of ad best fits your purpose.
Getting started with Facebook advertising - infographic

top image credit: northsocialmedia