It's no secret that a positive brand experience always builds a loyal fan-base. The majority of people who engage with a company on social media - whether by taking part in a contest or by following a brand on Twitter - tend to not only buy product/services, but also make recommendations to their friends and followers.
A new study by Nielsen reveals that 55 percent of UK Twitter users follow a brand just because they like it, while 52 percent follow a brand to be notified of special offers, and nearly 5 in 10 for staying up to date with brand-related news.
Twitter has also proved to be a good network for consuming interesting content, and therefore 34 percent users choose to follow companies on Twitter.
Take a look at this infographic by Twitter UK blog to find out more reasons why do tweeters follow brands.