Finding the right marketing automation software is hard, especially when you're looking for the first time. That's why the folks at Marketo have spoken to hundreds of companies to determine what drives organizations to purchase these systems. Check out this infographic and see how you stack up against your peers.
Some key stats:
Almost 9 in 10 of buyers were evaluating marketing automation software for the first time.
79 Percent were already using some kind of software to help them manage marketing.
40 percent of buyers said that this was their company's main reason for looking at marketing automation software.