Dec 16, 2013
Companies Have A Long Way To Go - Many Social Business Programs Lack A Strong Foundation [Infographic]
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Monday, December 16, 2013 Business , info-graphics , Social-Media
Companies are dedicating more effort and resources to their social business efforts, yet many still lack a strategic foundation to start from. The infographic below from the team of altimetergroup title The State of Social Business: Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation which shows how companies are formalizing, organizing, and growing their social media efforts.
78% of companies have a dedicated social media team, 67% two years ago. This team has grown, from 11 people in 2010 to 15.6 people in 2013.
Social media headcount across the enterprise has more than doubled at the largest companies from 20 staff in 2010 to 49 staff in 2012.
About 1/2 of companies say social business has improved marketing optimization, customer experience, and brand health. Nearly 1 in 4 have seen increase in revenue.
Only 17% of companies identify their social strategy as mature.
Only 52% of companies say that executives are aligned with the social strategy.
Only 26% of companies approach social media holistically, operating against a cross-enterprise level strategy.