Nov 12, 2013
Infographic: 10 Internet Marketing Mistakes
Posted by Irfan Ahmad Digital Information World Author Pakistan author profile Tuesday, November 12, 2013 info-graphics , onlinemarketing
If you are already in internet marketing business, you have realized that this landscape is changing dramatically, and it is safe to say internet marketing is going to change a whole lot more in coming few years; content and social media marketing will rule the internet world; search engines will keep advancing it's algorithm; and marketers will keep exploring new way to grow their businesses.
Digital marketing is an ever changing landscape, many marketers think to build a successful business but few reach their goals and often others have to struggle a lot just because they still go through the way that other marketers tried years ago.
Want to know which biggest mistakes other marketers are making so you can avoid them. To help out Sarah Arrow post an amazing infographic on her blog that I'm sharing below called 10 most common mistakes newbies make in the internet marketing.
Information overloadIn a desperate attempt to learn everything quickly, beginners soon find themselves overwhelmed with too much information. And it doesn't help that new information virtually DOUBLES every 18 months!
Unrealistic resultsDriven by envy and sold the dream by make money gurus, the average Internet newbie develops an irrational belief that he or she can make a lot of money easily and within a ridiculously short amount of time.
ProcrastinationSince 95% of the working adults have at least one time worked for someone else, as soon as they transit from being employed to self-employed, they suddenly have to make decisions for themselves. As a result, deliberate waiting and procrastination happens.
Did not get own domainMost newbies usually do not see this as a long term business, and even those who started to become successful wouldn't have thought of securing their own domain name.
Did not become product creatorLured by the myth that affiliate marketing is the easiest way to make money online, most amateurs stay (struggling) at promoting other people's product or services - while the vendors get rich and richer!
Did not focus on list buildingMajority of the newbie internet marketers do not think about building a list, or see it as important. Strangely, in a 2006 survey on 3,000 people showed that only 348 people were interested in building their list.
Send un-targeted trafficThe uninitiated will not be able to tell targeted traffic apart from untargeted traffic, thus all sources of traffic are seen as "equal". This is how newbies develop skewed, unrealistic expectations that sending in 1 million clicks from any source will still make money.
Treating it as hobby instead of a businessMost newbies come in with the intention to "test the waters" instead of envisioning it to be an empire. Worse, many come in desperate with the goal only to survive!
Try to work aloneThis explains why newbies opt for methods such as article marketing, SEO, PPC and link building as these methods don't require dealing with people.
No mentorA qualified coach would charge typically into the thousands of dollars, ruling out the masses who can't afford or find it too risky to "invest" on their first venture.
image credit: mrsprofessionalism