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Jun 27, 2013

Why a Good Social Media Marketing Agency is Worth the Investment

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Why a Good Social Media Marketing Agency is Worth the Investment : image

Being a Social Media Marketer is more than just managing a few social media profiles. It's about providing a holistic view of a business and allowing the business to rise to its full potential with the help of multiple social media platforms. This is not an easy task and it may be overwhelming for some. A good social media marketing agency knows how to navigate the waters successfully on behalf of their clients.

Talking Strategy

Social media marketers don't just take a one-size fits all approach. They assess individual client needs, analyze strengths, weaknesses, opportunities, and threats (SWOT) to your brand and come up with specific tactics geared towards your long-term success on social media. If you don't have a blog, an agency comes up with ideas on how to design, implement, and optimize your blog so that the interface is usable and creates good user experience. After the blog is create, a blogging strategy includes crafting ideas for blogs for your site and guest posts, how to comment on other blogs to build awareness and even when is a good time to post blogs for maximum reach.

Content Marketing

Push marketing, while still a viable marketing strategy isn't the way to go on the internet. Creating quality content with valuable takeaways is the way to go. Quality and quantity need to be balanced in a way that maximizes exposure. That's why a great social media marketing company won't shy away from search engine optimization strategies. SEO is one of the ways to get found on the internet and with the right keyword research integrated into your content, it's almost certain that you will be found by the right people. SEO is about customization and exploiting niches and a full-service social media marketing agency understands its importance.

Following Brand Guidelines

Your brand is the cornerstone of long term business success because that's your connection to your clients. Maintaining the integrity of your businesses reputation includes compliance with different media and scaling your growth for future development.

Social Media Audit and Profiles

When it comes to your business, everything needs to be uniform and compliant. A deep analysis of your site's presence, prominence, and performance help to generate a strategy to improve your businesses influence and even identify niche opportunities you may not have thought of. Not all social media platforms are for all businesses. A reputable social media marketing agency helps businesses assess which media aligns with the goals of your business and fully leverage than invaluable conversation between you and potential customers.

See What the Competition is Doing

Understanding what your competition is doing, how they are exploiting different media outlets helps agencies to come up with tactics that will augment and solidify your place in the industry. Setting up action alerts helps businesses to stay consistent with what they need to do and when.

Community Building and Monitoring

It's not about just creating a site and pushing the marketing strategy. It's about creating a community that revolves around those important industry conversations. Knowing what customers and other industries are talking about helps to build a community of loyal potential brand advocates. If you don't have an in-house team to monitor the growth of your community, agencies will help you monitors its growth, track and report your brand mentions as well and keywords you need to include in your conversations.

Widget and Badge Strategy

Widgets and badges provide additional opportunities for interactions with fans and followers. Before those steps can be taken, social media marketing services will analyze the benefits of those strategies for your individual business and come up with tactics to maximize their effects. Agencies that can take all of this in consideration while remembering the client throughout the process is worth the investment.

About Author
Nikhil Jain is the CEO and Founder of and is a specialist in SEO and Digital Marketing. You can connect with him on Google+ , Facebook & Twitter.

1 comment :

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