These website traffic checker tools are important if you want to do content planning, keyword research, and competitor analysis. This article is for you if you are looking for free website checker tools (that also offered better paid features), as we will look at what insights you can get from them and how to use them to track your (or any other) website’s traffic.
Why is Checking Website Traffic Important?
Knowing how much traffic a website gets, especially your competitors, is important as it can give you insights about how to improve your own marketing strategy to get maximum eye-balls.
When you have the right traffic checker tools, you can:
- Get to know a lot of top traffic sources and know which channels drive the most visitors to the website.
- You can discover the keywords' performance of the website and see which keywords are helping the competitor’s website rank and which ones they are losing.
- You can find out which pages and posts bring high traffic through traffic checker tools.
- You can also get to know which ads the competitors are running and where.
Website traffic checker tools aren't used for copying the competitor’s content; they are used to spot your own website’s content gaps and what changes you can make to create more useful and better resources that attract the same audience as your competitor. This way, you can get organic traffic and can add things that your competitors have missed.
It is also important to remember that tracking website traffic isn't the whole thing. You have to check the digital presence of your competitors like email campaigns, social media, and ads, to get the whole picture about their digital strategy.
Top 6 Best Website Traffic Checkers
Here are the top 6 best website traffic checkers that can help you know the stats about websites:
- SimilarWeb
- Semrush
- Ahrefs
- NeilPatel's Website Traffic Checker
- Sitechecker
- SERanking
Now let’s take a look at them in detail.
1. SimilarWeb
What makes SimilarWeb different from others is its Chrome extension. Once you install it, you can click on the extension to see basic traffic metrics of any website and check again for more detailed data. It has many useful tools for marketing and SEO professionals.
Features:
- You can check the global ranking of a website on SimilarWeb.
- It can also help you find the top traffic countries of the website.
- You can also find the visits over time on the website.
- You can check traffic sources as well as keyword rankings.
- SimilarWeb also gives you organic traffic estimates.
If you are just starting out, the free version of SimilarWeb is enough, but you can unlock more features in the premium version. There is also a full suite of tools for marketing professionals on SimilarWeb. The Competitive Research tool helps in comparing market share with selected competitors, and you can access many of the same metrics as Semrush and Ahrefs.
2. Semrush
Semrush is undoubtedly one of the best website checker tools, and it does a lot more than that. It has a lot of features that can help you grow your traffic and improve your SEO.
Features:
- Semrush finds out which keywords competitors are ranking for.
- You can get an idea about how much traffic your competitors are getting.
- You can track keyword rankings from your own website.
- It can also mine your competitors' backlinks to find opportunities for your website.
You just have to give Semrush the URL of the website and it can give you information about top organic keywords, traffic, backlinks, top landing pages and more. The Domain Overview report by Semrush helps you take a look at your competitor’s website, and there's also another feature called Traffic Analytics that shows the total number of visits, traffic sources and countries that send traffic to the website.
There is also another tool known as the Keyword Magic Tool, which helps you find the best keywords for your website. All you need to do is type in a keyword and Keyword Magic Tool gives you related keywords, search trend, search volume, keyword difficulty and other keyword-related things. You can use the limited version of Semrush to get an idea about its website traffic checker, as its paid version may seem too costly for some.
3. Ahrefs
Another nifty traffic checker tool is Ahrefs, which gives you important insights about what your competitors’ websites are up to. There is also a full suite of SEO tools that go beyond competitor research.
Features:
- Ahrefs can help you measure a competitor’s organic traffic.
- You can see estimated monthly visits on the website.
- Ahrefs can help you view organic keywords on the website.
- It can analyze traffic value and competing domains.
- It also performs technical SEO audits.
- Ahrefs also finds content gaps in your website.
All you need to do is paste the website URL and you will get all the information about the competitor's website. You can also use Ahrefs to find broken links. Ahrefs also has an Organic Keywords report which helps you discover the search terms that others rank for and do keyword research to optimize your own page.
4. NeilPatel's Website Traffic Checker
Website Traffic Checker is a free and simple tool for checking website traffic. It has many useful features and is part of Neil Patel’s Ubersuggest keyword and SEO platform, which makes it a non-standalone tool. One draw back is though it shows too many popups whenever you try to visit the tool.
Features:
- It gives you estimates for organic traffic on websites.
- You can check organic keywords on websites using Website Traffic Checker.
- You can also take a look at the top pages of the website.
- You will also get estimates for domain authority and backlinks on Website Traffic Checker.
On the free version of the Website Checker tool, you get data from the past 4 months. If you want to check data prior to that, you have to upgrade to the paid version of Ubersuggest.
5. Sitechecker
Sitechecker also has a Website Traffic Checker tool which lets you see organic website traffic for free but in a limited way.
Features:
- Sitechecker gives you three months of website traffic overview
- You get to know about the engagement metrics of the website.
- Sitechecker gives you metrics about traffic by country and source.
- It also tells you the top five organic keywords of the traffic.
- You can also find out the top referrals and competitors of the website using Sitechecker’s website traffic checker.
In its free version, you get a basic understanding of a competitor’s website traffic. For more detailed data, you have to subscribe to its paid plan.
6. SERanking
SERanking’s Competitor Analysis Tool is part of its full SEO and marketing dashboard. When you give it a website URL, you get different tools and insights about your competitor’s website.
Features:
- By using SERanking, you get to see domain and page trust.
- It gives you insights about estimated organic traffic, organic keywords, and organic competitors.
- You also get to know about total keywords, and referring domains and backlinks.
- SERanking also tells about SERP features of the website.
SERanking’s Competitor Analysis Tool is a very useful tool that gives you a decent amount of data in the free version. If you want to track your own keywords or want more information, you have to buy its monthly plan.
Frequently Asked Questions
1. How can I see the traffic of the website?
You can use different tools like Google Analytics, for the websites/blogs you own, while Semrush, and SimilarWeb to see the traffic of any other website (or the one you owned) and get insights about user behavior, page views and web performance.
2. Can I see how much traffic a website gets for free?
Yes, you can see different website traffic for free using limited versions of tools like SimilarWeb, Semrush or Ahrefs.
3. Is there a free tool or software to get info about a website’s visits traffic?
Yes, the tools mentioned in this post can help you estimate a website’s monthly traffic. While you can divide this number to get rough weekly or daily figures, keep in mind that traffic often fluctuates, so such breakdowns may not be precise. Accurate traffic numbers are usually only available to the site owner via tools like Google Analytics or Cloudflare Analytics.Read next:
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