Creators Become Fastest Growing Job Segment in the Digital Economy

If you’re keen on becoming a creator, then you might want to read on further, as the jobs in this domain are plenty.

As per a new study from the Interactive Advertising Bureau (IAB), the creator position is now the fastest-growing job segment across the digital economy. Moreover, the jobs in this field grew nearly 7.5 times in the past four years.


Total job opportunities for creators rose from 200k in the year 2020 to nearly 1.5M last year, so as you can see, it’s a massive jump. Total job chances for creators grew from 200k in 2020 to 1.5 million in the past year. Above all, creators make up one out of every ten full-time positions online.

The term creator was defined in the report as an individual who rolls out original content while using a certain talent, passion, skill, or expertise in the domain. The value comes from what is on display. It could be knowledge, entertainment, or some kind of creativity.

The audience here follows them as they keep on rolling out the most engaging and top-quality material that gives intrinsic value. The report went on to add how the massive growth stems from several factors, like shifts in ad budgets to digital apps, streaming programs, and online publishing houses. It also comes through the simplicity of producing and rolling out the digital posts. Lastly, it also has to do with the fact that there is a rise in the creator economy on a more professional level.

So far, the study shared how the digital world is not slowing slow with zero signs of slowing down. In fact, it’s now hailed as the fastest and best driver for US GDP growth, which stands at a value of $4.9 trillion. This might have to do with consumers getting so many choices thanks to social media and the web.

The stats come at a time when the majority of the population wants to transform their jobs to include the title of an influencer. As per the Morning Consult survey shared in 2023, about 57% of the youth are keen on getting the role of an influencer. Moreover, 41% of the adults felt the same way about selecting the job of an influencer.

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