ChatGPT Search Sees Massive Fast-Paced Growth in Europe

OpenAI’s Search feature inside ChatGPT is making headlines in the EU. The offering from ChatGPT gives users the chance to access all the latest data at the click of a button after putting out prompts to the chatbot.

The company’s EU division shared the milestone achievement of hitting nearly 41.3M monthly active users on ChatGPT Search in just six months. That’s a massive rise, considering it stood at just 11 Million MAU last year in October.

The AI giant routinely unveils data related to the chatbot as it’s a requirement for the Digital Services Act in the EU. The latter controls many parts of online services in different EU countries. It’s known for defining the total number of MAU that engage in the service at least once in a short span of time. These people are exposed to data spread across various online interfaces or platforms, like viewing or hearing, or even directly adding information.

One important part of the Digital Services Act instructs large apps having more than 45 million MAUs to enable users to opt out of the platform’s recommendations and profiling. They would also get the chance to opt out of data sharing for research purposes and say no to external audits. Remember. ChatGPT search could soon be made to do the same, assuming the growth trend stays in place.

Any online app that doesn’t comply with the above might be penalized with huge fines that go above 6% of global turnover. Remember, a platform that refuses to follow the law might also get suspended in the region.

Today, ChatGPT Search is making heads turn as it’s going head-to-head against arch rivals like Google after launching in 2024. As per a recent poll shared, nearly 8% would much rather head to ChatGPT Search instead of Google to find what they’re looking for. Still, Google continues to dominate in the region as the number one choice for search engines. Moreover, one estimate says it handles about 373 times more searches than the ChatGPT tool.

Researchers are finding ChatGPT search and a host of other AI-based search engines to be unreliable than classic search engines. Now that all depends on the context being asked. As per one research study, the AI chatbot wrongly identified 67% of all articles that were searched for. In another study, accuracy problems linked to how it handled news were another leading issue.

Image: DIW-Aigen

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