FTC Sues Uber for Tricking Users into Signing Up for its Monthly Uber One Subscriptions

The FTC is not happy with Uber, which they claim is tricking users into signing up for subscriptions that deal with unfair terms and conditions.

The service in question is called Uber One and stands at a monthly cost of $9.99. The company made it too difficult for any users to opt out of the feature if and when they wished to. Moreover, the FTC says Americans are so tired of signing up for things they don’t want, as it’s nearly impossible to click on cancel.

Uber is also accused of using unfair and deceptive practices for billing and cancellations. This is against the law that requires providers to first get consent before charging anyone for a service.

The service was first rolled out in the year 2021, where Uber One dropped its fees for delivery on Uber Eats. It was offering some great discounts at the time for rides at just $9.99 or a total of $96 in one year. However, the company’s 44-page-long complaint shared how Uber enrolls users via push alerts, in-app advertisements, and pop-ups. This encourages them to get the Uber One offer or even makes them promise savings benefits when that’s not the case.

The regulatory commission says that Uber forces clients to sign up without making the terms and conditions clear to them. They would need to pay after the button Start Saving is pressed. So they get enrolled with immediate effect, and there’s no way out over here.

They do have another choice called Cancel, but it’s not clear what pressing this button would cancel, as it’s not mentioned. Some people complained about getting signed up for company partnerships through credit card firms. They have no clue until the charge pops up across the credit card bill, despite never realizing they signed up for the subscription in the first place.

What’s alarming is how challenging it makes the whole cancellation process. There are so many different steps that are time-consuming and can be disguised. Sometimes it could entail 32 different actions and navigating to multiple pages to get this step done. And even in that case, it does not work, and the only option is to contact customer care service.

Now the firm is refuting all the allegations coming its way. The company mentioned how disappointed they are with the FTC, which chose to move ahead with such claims and actions. They are confident that they would be able to defend themselves in the courtroom, which is where it would matter most.

Shockingly, the company says canceling is as simple as can be and usually takes a few seconds when done right. They feel that rushed investigations are what have led the FTC to make such claims, but it does hope the truth can prevail soon.


Image: Mariia Shalabaieva / Unsplash

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