Meta Platforms Says It’s Testing New AI That Identifies Instagram Users Below the Age Limit

Tech giant Meta is busy working on new AI tech that can assist the company in identifying those users who are below the required age limit. Once that’s done, the company plans to automatically enroll them into their respective Teen Accounts.

The feature of Teen Accounts was shared in September last year and was working well to switch teens into protective accounts. This was limited to teens who signed up for accounts through their actual ages.

For now, the organization says the latest AI tech would proactively look for accounts that they suspect belong to teens, even if the accounts list another adult's birthday. The feature is rolling out in beta right now for those in the US.


Meta thanks AI that assists them in determining the right age ranges for a while now, but also gives rise to new changes. In cases where there is a mistake, it gives people the chance to alter settings to ensure greater protection and predictions.

All Teens on the Meta Platforms are getting grouped into 13 to 17 year old individuals, where adults are listed as anyone who’s 18 and above. The company does realize that not everyone is honest all the time about their ages, and that’s a major problem in the country, as it misrepresents the user base.

A report shared in February spoke about how 80% of all kids under the age of 13 tend to bypass any age restriction policies on these apps, such as TikTok, Snap, and YouTube. Today, it hopes to expand further on this front so that it can keep teens safe at all times.

The latest push is involving parents, where it enrolled nearly 54M teenagers in these protective accounts around the globe. The majority fell in the 13 to 15 year age bracket and hence were protected with the right safeguards.

Also beginning Monday, the company says it will start rolling out alerts to parents through the app so they can better control ownership and keep tabs on what the kids are doing. This is why finding the right age for signing up to Meta’s platforms is important, it added.

Furthermore, Meta wants parents to keep a check and confirm ages on not only one app but all of them. They want kids to have the best online experience that’s age-appropriate. Remember, it’s not easy to determine the age of people online in such a large industry. But the best way appears to be getting approval from parents and age verification through the App Store.

Today, Teen Accounts have in-built security that restricts the time kids are spending online and the kinds of content they’re exposed to. They can also restrict who they contact via DMs. Any explicit content found inside Direct Messages wouldn’t go unnoticed. Moreover, if there’s nudity, then censorship would come into play. Moreover, teen accounts also get banned from going live.

Meta says the majority of parents in a survey approved Teen Account protections and said they’re useful. Such accounts were rolled out for apps like Facebook and Messenger across nations like Canada, the US, the United Kingdom, and Australia last week. It hopes to add more countries to the list very soon.

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