Overview:
South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.
Springcomes CMO states: Gamelight stands out as the most innovative rewarded media platform I have ever worked with.
This article focuses on Merge Sweets, a title that has become a standout performer in the merge game genre due to its innovative gameplay and immersive player experience.
Campaign and Results
In 2024, Gamelight launched a strategic campaign to expand Springcomes’ user base and scale Merge Sweets globally. The initiative focused on driving high return on ad spend (ROAS) while unlocking new markets in North America and Europe.
Using its AI-driven platform, Gamelight analysed large amounts of data on user behaviour, playing patterns, and demographics. This allowed Gamelight to target high-LTV users most likely to engage with Merge Sweets. The results were outstanding, surpassing the initial ROAS milestones set by Springcomes.
- Gamelight delivered an impressive 500,000 installs for Merge Sweets during the campaign.
- By D7, the campaign achieved 158% of the ROAS target.
- By D30, the ROAS growth reached an impressive 235%, demonstrating sustained profitability.
- Merge Sweets reached full profitability in just 45 days after the campaign launch.
These results showcase the effectiveness of Gamelight’s AI-driven targeting and personalization, further solidifying its position as a leading rewarded mobile marketing platform.
Quote
Gamelight is an exceptional rewarded media platform. It has made us realise the potential our games have in North America and Europe while providing the flexibility to control ROAS effectively. Globally, rewarded media platforms rarely offer such a high degree of freedom to advertisers. For this reason, Gamelight stands out as the most innovative rewarded media platform I have ever worked with.
About Springcomes
Springcomes is a South Korean mobile game publisher known for its innovative hybrid-casual games that captivate players worldwide. With a portfolio that spans multiple genres and millions of downloads, Springcomes has built a strong reputation for delivering engaging and profitable gaming experiences.
In Conclusion
The year-long collaboration between Gamelight and Springcomes has been a resounding success, demonstrating the impact of Gamelight’s AI-driven user acquisition strategies. The Merge Sweets campaign generated 500,000 installs, surpassed the D7 ROAS target by 158%, and achieved an impressive 235% growth by D30. Reaching full profitability in just 45 days, the campaign also enabled Merge Sweets to break into competitive markets across North America and Europe, significantly expanding its player base and driving long-term growth.
By leveraging expert media strategies, market expansion initiatives, and data-driven insights, Gamelight helped establish Merge Sweets as a standout title in the merge game genre. This case study underscores Gamelight’s ability to deliver both immediate impact and sustained success for game publishers.