AI Overviews Reshape Search Visibility, Favoring Informational Queries Over Brands

According to Authoritas' analysis of 10,000 keywords across seven US industries, AI Overviews do not commonly appear in search results but they can have effects on website visibility and engagement when they do. The report showed that AI Overviews appeared for 29.9% of the 10,000 keywords and had 11.5% of search volume. Mid-range search terms (501 to 2400 monthly searches) trigger 42% of keywords featured on AI Overviews. 56% of telecommunication related queries triggered AI Overviews while 14% of Beauty and Cosmetics related queries did, which was the least. Navigational queries like specific websites didn't trigger AI Overviews as much as these queries focus more on general information than direct navigation.

The report also showed that only 19.6% of brand searches appear on AI Overviews while 33.3% of non-brand searches appear on AI Overviews which shows that AI Overviews focuses more on informational queries. AI Overviews are also impacting organic search visibility by pushing down organic search results. AI Overviews take 220 pixels on a search result page when expanded. On mobiles, only two or three organic search results can be visible, creating challenges for SEO professionals who need to get their pages ranked at top.

Even though high ranking URLs are more likely to appear in AI Overviews, some pages outside the top ten search results also appear in Google AI Overviews sometimes. If you have a Featured Snippet, there is a 60% chance that your page will appear in AI Overviews. Websites with specialized content in fields like healthcare and finance also have more chances to appear on AI Overviews, while community-driven websites like Quora and Reddit are mentioned less.


Read next: Google’s AI Overviews Now Handle Every Complex Query – Here’s How It’s Changing Search Forever
Previous Post Next Post