TV and Online Sites, Apps Lead Political News Consumption, While Search Engines and Social Media Trail

A survey conducted by Ipsos commissioned by the Reuters Institute for Journalism at the University of Oxford found out about people’s perception of digital platforms. The survey was done among eight countries, including Brazil, Germany, UK, US, South Korea, Japan, Argentina and Spain. The survey found that among all these countries, search engines and social media are widely used for political information and news. But overall, people prefer online news websites/apps and traditional TV to get political news.

45% of the respondents said that they use search engines for politics-related news while 41% use social media for politics. 30% of respondents also use video networks for politics. On the other hand, 59% of the respondents from those eight countries use online news websites and apps for politics. 57% use television when they need to watch politics or political news.

Another interesting thing the survey found out was that people from different countries had different preferences of platforms for politics. For instance, the people in the US and UK equally use social media (45% and 34%) and search engines (45% and 34%) for politics, but in countries like Argentina and Brazil, social media is preferred more than search engines. Similarly, respondents from Spain reported preferring social media (40%) than search engines (38%) for politics.

In Germany, search engines (37%) are preferred over social media (27%) for politics. South Korean people mostly prefer search engines (58%) and video networks (51%) over digital media for politics. In South Korea and Japan, search engines are mostly used for politics and any other news.



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