LinkedIn Allows Businesses To Market Content From Users On The App Via Thought Leader Ads

Social media giant LinkedIn just allowed firms to enter the marketing game with a new strategy. And that includes giving brands the chance to sponsor content from all users and not solely their employees.

This would be through the brand’s Thought Leader advertising initiative that’s already programmed to transform content from workers into a promotional activity. Now, we’re going to see businesses create options to market posts from those who aren’t working for them.

We can only imagine how this would boost the way through which ads are now produced, adding a new form of diversity that was not seen in the past.

It’s important and useful as it means users can better share insights as well as their experiences, despite being on a firm’s payroll list. Moreover, it is quintessential because it would work at bettering the brand’s reputation as well as the great trust that it carries and better credibility. And what you end up with is more conversations.

How exactly does this work is a question on many people’s minds. Well, any brand has the option to roll out Thought Leader Ads by following a series of steps online. They just need to log into the Campaign Manager on LinkedIn and then look for a user via a name that they’re connected with through first or second-degree.

Another option is to include the URL for the content you’d like to sponsor. This will give rise to search results and put out a host of posts via that member whom the company can sponsor.

The results would be displayed as a list featuring posts arising from this particular individual. To stop the initiative from being misused by those not authorized for marketing purposes, the company says it would pick out one post for sponsoring, and then creators would get alerts that request them to say no or yes to these requests.

The feature is going to be up for grabs for those non-workers around the globe by this month’s end so that should be interesting to see how things roll out.

But what does the company have to say about this?

LinkedIn issued a blog post speaking about the matter and how close to 73% of all individuals who engage in marketing in this way can be assured about more trustworthy means for examining capabilities and greater competencies than what’s being done on this front.

We’ve seen a serious expansion of the whole Thought Leader Ads give rise to more opportunities for brands to better display their goals beyond their respective workforce. This would provide them with a greater means to reach a target audience with all the right data including client testimonials.

What better news would a brand want than this, right? Remember, in the past, you needed to be a verified employee of the organization to have the content sponsored but not anymore.

Image: DIW-Aigen

Read next: Reddit Rolls Out New Advertising Format That’s Similar To Posts Generated By Users On App
Previous Post Next Post