X's Battle Against Bots: Insights from $1 Experiment and User Engagement Trends

SensorTower data shows, X's $1 account creation experiment hasn't significantly impacted app downloads in the regions where the platform tested the feature. Despite fluctuations, the overall download figures in New Zealand remain stable. X, ranked 77th on October 17th, dropped to 89th but is now 91st, indicating a decline but not a collapse.

In the Philippines, X's iOS downloads increased from 70th to 32nd since the test began, with a similar positive trend in the Google Play Store charts. The Philippines, being an Android-dominant region, shows X moving up 50 points in free app rankings.

These trends suggest a positive outcome for X's effort to encourage more users to pay for the app. However, considering that 8 in 10 of users don't post, the $1 fee may not be a significant deterrent for most. Users can still download and use the app for free; the fee only applies to posting or interacting.

It remains unclear how many users are actually paying the $1 annual fee. The principle behind charging for an active profile aims to deter bot peddlers, but more sophisticated operations may absorb the cost. Alternatively, X may seek more users to connect bank details for future ventures into payments and commerce.

While charging all users may not be the optimal solution to combat bots, X's motivation to experiment and battle bots is evident. These figures suggest there might be some merit to the initiative, but its broader implications and user adoption of the $1 fee remain to be seen.

Analyzing X's App Strategy: Fluctuations and Growth Amidst $1 Account Creation Test

Read next: 91 Percent of US Publishers Are Selling User Data Without Consent
Previous Post Next Post