Reversal of ‘Tough’ Gaming Regulations in China Signals Market Shift

Seems like China has changed its mind about strict gaming rules. Previously, the National Press and Publication Administration (NPPA) had suggested limits on the time and money spent on video games.

However, the proposed rules have since disappeared from their website.

As the world's largest online gaming market, China has frequently encountered issues with this specific niche. The proposed rules aimed to reduce in-game spending and alert players about excessive gaming.

Following the policy reversal, stock prices of leading gaming companies such as Tencent and NetEase experienced an increase. This boost came as a relief after these companies had previously faced a substantial financial loss of nearly $80 billion due to the initial introduction of the regulations.

Unfortunately, the changes in policy have made the future of the gaming industry in China vulnerable. Industry experts claim that the lack of clarity has made users apprehensive.

Previously China had introduced strict gaming regulations, especially targeting minors. These rules limited their gaming time to only one hour on specific days. During the same period, there was also a pause in issuing new gaming licenses for almost an year. As a result, gaming companies like NetEase and Tencent began to turn their attention to global markets.

China's backtrack on stringent gaming regulations results in a stock market boost for leading gaming companies Tencent and NetEase.
Photo: Digital Information World - AIgen

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