Will Apple Start Charging for App Downloads in the EU?

As per a new report, Apple may consider imposing fees on apps downloaded outside its App Store in the European Union. This move comes as the EU prepares to implement new legislation allowing users to install apps directly onto their devices, bypassing the App Store. This significant shift in policy could alter the way iOS apps are found, marketed, and used.

Despite reducing its commission to 27% following a legal decision that required Apple to let app developers direct customers to their own web-based payment options, the tech giant is now exploring the idea of applying similar charges to apps installed from third-party websites. This strategy could potentially challenge the EU's new law, which aims to provide businesses an alternative to Apple's commission structure.

Major companies have already started planning on how to take advantage of this change. For example, Microsoft is considering launching its own mobile gaming app store. Similarly, Meta may launch a system for app downloads via its Facebook apps. Spotify, a vocal critic of Apple, is also planning to offer app downloads through its website, according to The Wall Street Journal.

Of course, Apple’s plans are still subject to change. This indicates that Apple might be testing the waters before making an official announcement.

As of this writing, Apple has not yet responded to requests for comment on this matter.

Apple explores fees on apps outside its store in response to changing EU legislation.
Photo: Digital Information World - AIgen

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