YouTube Refuses To Back Down In Its Battle Against Online Ad-Blocking Tools

Popular video-sharing app YouTube says it will do everything to try and expand its efforts linked to winning a battle that challenges its ability to make revenue through ads.

The company refuses to back down after the uprising of ad blockers is revolutionizing users' online experience.

As can be seen in the latest message, for the past couple of months, YouTube has been sending out alerts to users about not being able to display clips through the app’s web version. The only way that can happen is if the ad-blocker gets disabled or the platform gets added to the user’s allowed list.

This was launched in the form of a limited test in June of this year but recently, we’re seeing so many more people talking about alerts that pop up during their usage which tempts them into bypassing ads.

The platform recently spoke to tech media outlet The Verge and mentioned how it is designed to ramp up the whole push against such tools that are designed to prevent the firm from generating a main source of its daily revenue.

In case you did not know, ads provide the company a vast means of access to creators located in different places of the world. And that means saying hello to billions of users who can now attain access to all of their desirable videos on the YouTube platform.

Remember, the company keeps on reminding the world how such ad blockers are going against the firm’s terms that are clearly outlined in its policy. Moreover, such initiatives are expanding to produce a global wave of awareness where so many users can benefit from witnessing notifications while using the app in-stream.

This happens to be the most interesting push and it is designed to make absolute complete sense from the app’s perspective. But it would certainly not be appreciated by so many people using the web who are now switching on the tool for blocking ads, mainly because the app’s ads are causing disruption to their regular viewing abilities.

On the other hand, a new research designed by Tinuiti recently spoke about how 31% of the American adult user base makes use of these ad-blocking tools and with time, this segment keeps on growing.

One of the leading reasons why individuals are no longer using such tools is so they can have greater privacy. This element leads to plenty of regulators across the EU including new options for opting out of clauses where apps want to use people’s data. The latter is done for the sake of targeted advertising purposes.

This would soon see new forms of subscription plans arising where users would pay a fee and get an offer to evade ads in the European region. And this was the case with Meta who just recently rolled out its ad-free subscriptions for both Instagram as well as Facebook in Europe.

This means the tech giant would still be rolling out ads as usual and that would represent a huge chunk of its revenue. Meanwhile, a tiny fraction of the user base is expected to pay a fee and get the ad-free variant. But such a takeup does not seem to be a valid concern right now. The goal seems to be more linked to such apps offering opt-out options so they can stick to the latest laws.

The fact that such less individuals are willing to pay extra money is a realization of it serving as a side note for the whole process. Moreover, YouTube also has rolled out a new option for premium users that would be ad-free. This would enable them to see content where ads could be avoided on the app. The latter would arrive for a particular fee without the use of any tools that block ads.

Right now, it appears that this app would be using this as a manner to maximize the advertising revenue and it would motivate more people to make use of the Premium app instead or just give the green signal to ads on the platform.

For now, we’re waiting and watching to see if other people would follow in line with this action or not because, at the moment, these tools are allowed as they provide a certain hint of privacy for users.

But with the number of apps that give out such options that are ad-free increasing each day, the business purpose that justifies the use of these tools for blocking ads might get nullified. Similarly, it gives more justification for more apps to get rid of user access when the specific tools get detected.

Photo: DIW

Read next: To stay competitive, humans could become part-AI, hints OpenAI's top scientist
Previous Post Next Post