Just 3.4% of Online Traffic Goes to News Sites According to This Study

The internet can be an amazing resource for those that want to stay up to date on the latest political news. In spite of the fact that this is the case, not all that many people go to news sites with all things having been considered and taken into account. In a new study titled “Non-News Websites Expose People to More Political Content Than News Websites: Evidence from Browsing Data in Three Countries”, it was revealed that just 3.4% of online site web browsing goes to these sites.

With all of that having been said and now out of the way, it is important to note that people in the US seem to be somewhat more inclined to pay attention to political news than elsewhere in the world. In the US, around 36% of news site visits had something to do with politics. By comparison, just 14% of people currently residing in the Netherlands said the same.

Another thing that this study shed some light on was the proportion of news that people got from news sites as well as non-news sites with all things having been considered and taken into account. It turns out that 34% of site visits that are intended to provide political content went to news sites, with non-news sites such as social media receiving 66%.
This just goes to show that people are not always going to engage with political content in a way that pundits would come to expect. Such findings are crucial because of the fact that this is the sort of thing that could potentially end up indicating where news is consumed online.

Social media is becoming an ever more powerful source of news, with countless journalists turning to it when they are trying to get the word out. It will be interesting to see how the findings of this study impact the manner in which news is disseminated. We may be seeing the end of news websites entirely, since unless some dramatic shift were to occur, this trend will continue unabated for the most part with no signs of changing.

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