Sweden’s Leading Privacy Protection Agency Bars Four Firms From Using Google Analytics For Data Transfer

Sweden is making sure it’s got its companies in check after the country’s top privacy protection regulator announced a veto against on four different enterprises from using a Google tool.

All four firms in question are currently carrying out operations in the country and so the regulator called them out for using a tool by Google that’s designed to measure web traffic. They concluded how such tools can transfer personal information to the US. And they mean serious business as fines have also been allocated to one of the four companies in question. This was outlined to be worth $1 million.

The country’s agency that looks after privacy and protection, IMY, mentioned how it went through tools like Google Analytics after an issue was brought to its attention by another privacy protection group situated in Austria. The latter had reportedly filed so many complaints against the Android Maker in the EU region.

The company called Noyb spoke about how using Google Analytics caused data from the EU to be sent across to the US and that’s a clear mistake that goes against the GDPR. Moreover, the latter enables data transfer to third nations in cases when the European Commission vows to provide some form of privacy that reaches the level of the European Union.

We even saw how the EU’s Court of Justice ended up striking down another transfer deal between the two regions because it felt that it was not sufficient.

The IMY claims data being transferred toward Google in the US by such firms is that of a personal nature and any technical guidelines linked to the security of the firms were not properly evaluated. Hence, they’re inadequate in terms of providing the right kind of protection that has been designated as correct by the EU since day one.

Similarly, we saw it offering fines to another firm called Tele2 which is based in telecommunications. The fine comprised 12 million kronor while another company called CDON got a fine worth a staggering value of 300k kronor.

A top grocery store outlet that goes by the name of Coop & Dagens Industri escaped the fine because it did take enough safety measures to ensure data was not transferred. Moreover, Tele2 says it put an end to making use of Google Analytics while IMY issued an argument that had other firms be barred from making use of it.

The legal advisor for IMY that took charge of this investigation adds that such rulings made it so clear that the right requirements were in place in terms of technical security. Moreover, a host of other measures were also evident in terms of data exchange to another third nation which happened to be the US.

The ruling was not slammed by Nyob who clearly welcomed the rule of IMY with open arms. It even issued a statement on the matter where it had authorities from countries like Italy and Austria mention how they knew about the use of Google’s tool going against the GDPR. Hence, they called it the first financial fine put on different firms for using Analytics.

Then when we approached the month of May, it was observed how the EC hoped to set out legal frameworks that would ensure safe data transfer occurs between Europe and the US.

Right now, the RGPD is currently functioning and that could lead to major fines that hit the 20 million Euro target or 4% of the firm’s total revenue generated around the globe.

Read next: Google’s New Privacy Policy Sparks Concern As Company Allowed To Collect Users’ Data For Training AI Models
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