Social Media Trends In Perspective: Which Apps Reign Supreme And How Usage Is Changing With Time

The world of social media is as unpredictable as can be. With time, stats continue to change and you really have to be at the top of your game in terms of research to know what's trending today.

Thanks to recent stats delineated by DataReportal, you do not need to predict the future regarding which trends made it big last month. All you require is the right data. And that’s where we come into play.

From the apps that did the best performance-wise to choices made by consumers too, the goal is to produce a very clear picture of what one can expect next.

The combination of preferences made by consumers and the performance of various apps can really help to see how trends alter with time and that’s exactly what we’re covering below.

Here are some of the latest stats on this front including a general overview of use, adoption, and which platforms did much better than all others.

General Overview Of Social Media Usage

Social media trends illustrated for July 2023 proved how the figure for user identities rose to 4.88 billion. On the other hand, the figure for quarterly change in social media users revealed a dramatic increase of 1.5% or estimated 71 million individuals. And when it came down to the YoY change in social media users, the change was estimated to be close to 3.7% or 173 million users.

On average, users were spending close to 2.5 hours each day on social media and that’s a decline of 3 minutes from 2022. Furthermore, the figure for social media apps used every month by a user is close to 6.7.

When compared to the overall population, the figure for social media identities was 60.6% while that for identities aged 18 plus vs the total population of 18 plus was 78.8%. Males dominated the user identities by a small margin as compared to females with the former reaching 53.6% and the latter being 46.4%.

Social Media User Identities And Annual Change Over Time

Moving on to the figure for social media user identities with annual change between 2013 and 2023, some interesting stats were observed over the decade.

The figure continued to see an upward spiraling trend at the start where we started off at 9.8% and moved on to 11.6% and then 15.8% and 18.3% by the year 2015 and 2016. Then from 2017 to 2020, the trend fell short and there was a clear decline in the figure for user annual user growth.

Finally, from the year 2020 to 2021, the figures picked up the pace most likely due to the pandemic, and a growth of 13.1% was observed. But the same can’t be said for the three years later as the growth from 2022 to 2023 saw just a 3.7% growth.

In 2023, the figures for the total number of users came out to be 4875.

Popular Social Media Apps Based On Consumer Preference

Now comes the fun part, which apps were more popular than all others?

Meta reigned supreme with the top three rankings belonging to WhatsApp, Instagram, and Facebook platforms. Meanwhile, China’s three leading apps including WeChat, TikTok, and Douyin took up the next three positions- rounding off the top six.

Twitter, Telegram, Pinterest, and Snapchat really failed to impress as they made up the bottom part of rankings.

Surprisingly, despite being such an avid platform for professional networking, it was shocking to see LinkedIn rank at the bottom of the list. Only 0.9% of respondents from the survey conducted called the app out as one of their favorites.

Read next: These Are The Most Popular Social Media Platforms in 2023
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