Users Rejoice As Threads Adds Much-Anticipated ‘Following’ Feed Feature

The sudden rebranding of Twitter as X may be so much on everyone’s mind that some may have forgotten a little about Meta’s explosive Threads app.

But today seems to be the day that Threads is making headlines again, thanks to a key update. The company just rolled out another highly anticipated Following feed feature for users and it’s safe to say that this was a long time coming for users.

The feature seems to be designed to bring users one more step near to the wholesome Twitter experience if that’s what they are looking for. Clearly, this following feature rollout is a huge addition and Meta users are clearly rejoicing as it’s just as exciting as the previously rolled out For You. Both recommend your posts based on likes and the following activity.

The feature is designed to allow users on Threads to only see posts from certain profiles that they personally chose to follow across the platform.

At the start, the Following feature was in the form of a chronological sequence and it happened to be a key removal from the platform during the time of the launch. That seemed to be why users of Threads were sifting through a long stream of accounts that they had never seen or heard of before. And that did serve as a major source of disappointment for obvious reasons. After all, you were provided with the most bizarre recommendations that you witnessed over time.

See, the issue here is that Instagram made use of graphs which also served as an estimate of what users on Threads would be interested in. For this reason, people were being shown Threads content from all the accounts that you might be following or had once shown some keen interest in.

But what Meta failed to acknowledge is how you’ve got all sorts of people that arrive on various platforms with various interests and intentions. So content being displayed may not have tickled your fancy and it was not a rollout that any Threads fans would wish to see across their streams.

Thankfully, now, it’s a whole new ballgame altogether. You will be showing greater control regarding the material being displayed and that would make it all the more similar to Twitter. Similarly, it would enhance engagement as well as all the types of interactions seen across the app due to this reason.

Some experts also fear that it might cause a decline in the user’s viewing metrics for the app too since more users would switch to its Following feed or stream. Therefore, they would show less exposure to a bigger type of content that relates to accounts they’re not following.

Moreover, this might also be one big reason why the company did not make the feature an upfront offering. All you need to do is click on the Threads icon that’s seen on the platform’s main feed so you can witness two tabs and then swipe to see each one of those.

Tech giant Meta says that it’s so obvious that more people would opt to continue viewing content arising from a bigger array of sources to enhance creators’ presence and engagement. Similarly, it would assist in highlighting all the best types of content from the platform as compared to individuals reducing focus to a specific type of niche.

And if that is the case, it would be more viable as the app’s algorithm gets better with time. After all, it would take time to really see who understands the app better and what Threads users really do demand.

For now, this new rollout is certainly a big deal for obvious reasons and we feel it can do wonders at bettering the overall experience of a user. Additionally, we’re also hearing about how the app is now making use of a new translation feature for posts published on the platform.

Recently published examples showcase how Threads is allowing all posts to undergo automated translations depending on the type of language that they’re originally published in, and the settings selected by the user who viewed it. Similarly, users can now translate into more languages by clicking the option that’s seen at the post’s bottom.

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