Each $1 Spent on Email Marketing Provides $21 ROI, New Study Shows

Email marketing is proving to be a worthy contender for businesses because of the fact that this is the sort of thing that could potentially end up allowing them to connect with all of their customers. Small businesses in particular can use email marketing to obtain far more customers than might have been the case otherwise, and it is interesting to see just how massive of a return on investment this can provide.

With all of that having been said and now out of the way, it is important to note that 75% of businesses that spent $100 or less on email marketing ended up receiving $2,100 ROI on average. As for businesses that spent up to $500 on email marketing, their ROI turned out to be $31 for each dollar spent, coming up to $15,500 in total.

This is interesting since 57% of businesses spend between $100 to $500 on email marketing with all things having been considered and taken into account. In spite of the fact that this is the case, there are some challenges that small to medium businesses are facing as far as email marketing is concerned.

46% said that it is a struggle for them to find the very best service providers that could offer them tools to help with this process. 43% said that enticing customers that get their emails to clicking on them or even opening them was a singularly significant challenge. Surprisingly, 42% said that getting the right kind of ROI was the problem, although this might be due to them not investing as much as they should into this space.

32% of businesses that send out email marketing do so on a daily basis, with 33% sending out at least one marketing email every single week. 30% of these businesses said that their primary goal is to find new customers, with 28% trying to increase awareness for their brands. A further 27% are attempting to provide more information on their latest products and services, with 26% apiece saying that they want to boost web traffic and user engagement respectively.

H/T: Upcity

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