Google Introduces Privacy Sandbox APIs For Users With Chrome 115 Browsers

The last time we heard about Google replacing its cookies feature with another breakthrough endeavor called Privacy Sandbox was in the year 2019.

Today, we’re getting more details on that front and how the technology might finally be rolling out so as to make both advertisers and users happy. The former would benefit from targeting audiences for the sake of ads while the latter would enjoy a limit on how much personal information was being shared to advertisers.

Now, the latest on this matter is related to how Privacy Sandbox is designed to really live up to the huge promises that its makers had made.

The feature is getting included in Google’s Chrome 115 browser and it’s quite close to a rollout for those that have downloaded the browser, though a massive launch is yet to occur.

The news was confirmed by the Android maker today who added how the firm launched the new browser at the start of this week through the Stable Channel. Furthermore, these would come embedded with APIs from Channel 115, starting in a few days.

Google added in the post how the decision has been taken to ensure at least 35% of its user base for Chrome 115 gets equipped with the breakthrough API technology.

To use this, the company adds how users must first relaunch their Chrome to benefit.

After the initial launch, we had tech giant Google set out a plan to allow the APIs for Privacy Sandbox to reach 60% of the users of the new browser, with predictions reaching August of this year.

By the middle of next month, the goal or target for Google is to reach a whopping 99% of Chrome 115 browser’s user base. It also mentioned how by that time, it would have its Chrome 116 up for grabs across the Stable Channel.

In the post, Google continued to elaborate more on how it hopes to put together several different experiment groups comprising users while ensuring there is only a tiny fraction of isolated groups that don’t have the respective API to assist with detecting major issues.

But they hope to hold this further and carry on with the process of monitoring while starting to prepare for more test designs across Chrome.

The initial target of Google at this moment in time is to get rid of any browser cookies owned by third parties, as early as the middle of next year.

Read next: Google Chrome Advances to Plan a Feature to Unblock Third-Parties Cookies
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