AI Ads Are Becoming More Commonplace, Here’s Why That Matters

AI is essential for the ad industry because of the fact that this is the sort of thing that could potentially end up altering the landscape of marketing in the long run. The visual components of ads can be automated to great effect with the use of AI, and there are a number of examples of this that we can already see in the present day.

Most notably, the Republican Party in America used AI generated images of current President Joe Biden and his VP Kamal Harris in a notorious attack ad. Their “Beat Biden” campaign was launched suspiciously quickly after he announced his re-election campaign. With all of that having been said and now out of the way, it is important to note that many users were able to spot the AI origins, such as in frames where Biden and Harris appear to have an excessive quantity of teeth.

The corporate world is also using these ads more and more frequently, such as in the case of popular chocolate brand Kit Kat. The brand clarified that the ad was made with AI, incorporating their famous “have a break” slogan to indicate that AI made it easier for them to do so than might have been the case otherwise.

Wunderman Thompson Australia was the marketing agency behind this campaign. They generated the ad by inputting prompts that trained the AI to speak about the brand with Gen Z lingo, and this has resulted in the creation of one of the first successful AI ad campaigns.

Coca-Cola has also used a similar strategy in March of 2023, although they did not rely solely on AI with all things having been considered and taken into account. Instead, they combined AI with live action as well as visual computer generated effects to create an ad that showed a man in a museum where all of the exhibits start to come alive.

This just goes to show that AI is provided numerous opportunities for experimentation. As the niche grows, so too will its usage within the context of marketing and ad campaigns from various institutions.

Read next: Even though many marketers are using AI as a staple in their work, many are still distrustful and have raised concerns
Previous Post Next Post