57% of Survey Respondents Say AI Can Boost Creativity

The question of whether or not AI should be allowed to progress past its current point often boils down to the positive or negative impact it can have on all of humanity. Generative AI can now help people get considerable amounts of work done practically at the push of a button, but in spite of the fact that this is the case, the jury is still out on whether or not its impact will be a net positive or a net negative.

In order to shed some light on how regular everyday consumers seem to be perceiving AI in the here and now, Adobe decided to tens of thousands of consumers as well as marketing professionals in 2023. These survey respondents were sourced from a wide array of countries including the US and the UK, European nations such as Germany, France and the Netherlands along with the Scandinavian nations of Denmark and Sweden.

What’s more, Asian nations such as Thailand, India, Japan, Malaysia and Singapore were also included, and respondents were sourced from New Zealand as well. With all of that having been said and now out of the way, it is important to note that 57% of the people that responded to this survey stated that AI was helpful for enhancing their creative output.

The preference for AI becomes even more pronounced when zeroing in on Gen Z consumers. 75% of them said that they feel like AI will help them to finally unleash their creative potential with all things having been considered and taken into account.

As for how AI might affect the way that they interact with brands, 72% of consumers indicated that generative AI will help them to build more positive relationships with the brands they interact with on a regular basis. 80% of Millennials and 83% of Gen Z also said the same, suggesting that they would be more likely to enjoy buying from brands than might have been the case otherwise if they were to use generative AI in some capacity.

All in all, consumers that would prefer that brands don’t use generative AI are a very small minority. As little as 10% of the people that responded to these surveys said that they don’t like the idea of companies using generative AI, which might help brands obtain confidence that this is the right choice.

89% of marketers have said that they are already using AI to some degree. It will be interesting to note what this trend ends up looking like in the future, since eschewing AI may become akin to not enjoying the use of the internet once it begins to become more commonplace.

Read next: ChatGPT Sees 10% Dip in Usage, Could the Trend Be Fading Away?
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