Microsoft Is Back To Its Old Gimmicks As It Cleverly Generates Bing Ads As AI Search Answers

During the start of this year, we saw computational giant Microsoft launch ads of a large scale for its famous Edge browser.

Today, the software giant looks like it’s going back to its old habits but the only difference now is linked to a new kind of method.

As recently reported by The Verge, we saw several media outlets speak about how various parts of America and even some located outside the country are put in Chrome through the Edge Browser. But what happened, in reality, is that when a user-generated a Bing Search, they should have gotten an AI-generated reply from the chatbot.

Instead, what they received was no reply linked to Chrome and instead, it was an advertisement related to Bing Search that had headlines comprising Bing: A Search Engine that Does More Than Search.

It’s quite clear that the tech giant opted to add Bing ads to conduct AI searches instead of providing the user with an honest reply that would help them in the long run.

So when we saw the leading media outlet The Verge question the firm about this poor choice of advertising in the form of search results on AI-based conversations, we saw Microsoft’s marketing head provide a justification.

He says they often like to trial with all types of features on offer. In the same way, he focused on how this form of behavior is designed to better the experience of the user. While such experiments tend to be of short duration, it’s important to remember that they are just tests that do not stand for the final result or service that users get in the end.

Just several moments later, the head of Microsoft’s marketing also mentioned how the company chose to get rid of this advertisement and claimed it was an experience that they were not willing to get into because it was no longer worth it.

But even if such an interaction involving the Bing search was shut down, it is proof that the computational giant is doing everything in its power to release more ads for its Bing so that it seems and feels as if the firm is trying to desperately market the Bing Search.

What we are now waiting to see is if the tech giant has learned anything new from this mistake or trial or if it’s going to stick to producing ads for several of its services, no matter how.

Read next: LinkedIn Is Trying To Add Generative AI Into The App With An Inbox Featuring An AI Assistant
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