AR and VR Adoption Remains Low Despite Meta’s Efforts

Facebook’s notable name change from Meta was part of a larger push by the company to start developing the Metaverse. The Quest 3 VR headset was recently announced because of the fact that this is the sort of thing that could potentially end up taking the company closer to its goals, and it’s currently priced at just under $500. With performance that is far superior to that of the Quest 2, and a price tag more reasonable than the Quest Pro, will the Quest 3 headset finally give Meta the win it needs?

Data coming from Statista indicates that VR and AR adoption remains quite low which will make it harder for Meta to get its new vision rolling than might have been the case otherwise. With all of that having been said and now out of the way, it is important to note that there are around 97.7 million VR headset users, and 22.8 million AR users.

This is far below the threshold that Meta would need in order to make the Quest headset a viable product with all things having been considered and taken into account. The growth estimates for VR and AR are not very promising either, with VR expected to remain under the 150 million mark by 2027 and AR will be just past 100 million.

In spite of the fact that this is the case, Meta is soldiering on with the Metaverse in the hopes that the product will experience exponential growth in the near future. Smartphones have billions of users, and Meta is clearly hoping for this level of ubiquity for its VR products. It remains to be seen whether or not Meta will be able to achieve its lofty ambitions, but one thing that has become clear is that VR adoption still appears to be in its infancy.

A massive change will have to occur for Meta’s dreams to become realistic, and Mark Zuckerberg appears to show no sign of stopping. The billions Meta has invested into this product could tank the company if things don’t see a dramatic positive shift in the next few years.

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