U.S. Paid Search Spend to Reach $110 Billion in 2023

According to a recent eMarketer/Insiderintelligence projection, US ad search spending would reach a record-breaking $110 billion by the end of 2023.

A recent eMarketer report predicts that this year will mark the first time the U.S. branded search industry surpasses $110 billion. The US is actually experiencing an increase in online marketing spending of 8.2%, which is a little quicker than planned.

Retail media networks (RMNs) are an area of the search industry that is expanding quickly. By 2023, it is predicted that spending on retail media search will have increased by 18.7% from its present levels to close to $30 billion.

If spending keeps up, RMN's digital ad income may reach $106 billion by 2027, from $31 billion in 2021 to $45 billion this year. This number includes more than just searches.

It is clear why digital advertising is so costly, given that sponsored search represents 41.8% of total spending. Businesses spend more on search advertising as customers use the internet for product research and purchasing.

To stay competitive and boost sales, brands have discovered the need for a solid online presence on paid search platforms like Google Ads and Bing Ads. The tendency is expected to remain throughout the years that follow.

Marketers now have more alternatives thanks to the rising popularity of RMNs when optimizing their campaigns for more excellent performance and ROI, enabling them to make even more of their budgets while still getting the intended outcomes.

Be prepared for a tough year in search as innovations connected to generative A.I. and conversation on Google and Microsoft's Bing are anticipated to shake things up. Despite the uncertainties, the good news is that overall paid search spending is increasing, especially in retail.

Despite a drop in digital advertising consuming this year, the United States nevertheless made a record-breaking $84.4 billion from search advertising. The projected rise in media spending from print to digital will reach 11.2% yearly by 2024.

Connected TV advertising is expected to generate over $25 billion in revenue in 2021, or 9.5% of the entire revenue from online advertisements. Online advertising spending has risen significantly thanks to the lucrative promoted search industry.

To remain competitive and maximize ROI, paid search marketers should monitor RMNs and other market changes. Brands can plan for the future and put themselves on a successful path by making the appropriate investment now.

Read next: Neil Mohan Reveals YouTube's Record-Breaking $40 Billion Revenue

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