Twitter Doubles Down on Videos With New Sidebar Section

It seems like Elon Musk’s big solution to all of Twitter’s woes is to turn it into a video streaming platform as opposed to a pure social media platform. We have already seen this with Facebook and Instagram, but in spite of the fact that this is the case, Twitter’s case is rather different. It’s never been a hub for content like some of its competitors, and that might make the streaming angle a harder sell than might have been the case otherwise.

With all of that having been said and now out of the way, it is important to note that Twitter is still proceeding undeterred with a brand new section that is being added to the sidebar. Dubbed “videos for you”, this experimental section that Twitter is working on will recommend some of the videos that are trending on the platform.

Visually speaking it seems quite similar to Snapchat’s content hub, although Twitter will work differently by offering long form content with all things having been considered and taken into account. The recent firing of Tucker Carlson and his ensuing decision to start a brand new web series that is based solely on Twitter lends credence to the notion that the platform could cater to a whole new wave of content creators.

What’s more, incoming CEO Linda Yaccarino has considerable experience with starting new streaming platforms as can be seen with the success of Peacock for NBC. Coming up with creative solutions is important for Twitter because of the fact that this is the sort of thing that could potentially end up making up for the loss of advertising revenue that came after Elon Musk’s controversial decisions that altered the landscape of its user base.

Whether or not this move will prove fruitful remains to be seen, and this new section is still in the testing phase. We will have to wait until it gets a wider release to come to any firm conclusions, but from the looks of things, Twitter may very well become a viable alternative to TikTok and YouTube although its content may have a distinct right wing slant to it.

H/T: Nima Owji

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