This Data Shows Smartphone Brands Perform Best on Home Turf

Apple used to be the only truly dominant smartphone company in the world, but in spite of the fact that this is the case a number of other corporations have popped up to give it a run for its money. Nowadays, there are four major smartphone manufacturers that comprise 50% of global smartphone sales with all things having been considered and taken into account. These four companies are Apple, Samsung, Xiaomi and Huawei.

With all of that having been said and now out of the way, it is important to note that these companies mostly rely on their home turf to keep sales at the maximum limit. Samsung has the biggest monopoly of all, since over two thirds of smartphones sold in the East Asian nation come go to its home grown company.

Apple only manages about 24% of sales, but it does a far better job in the US and Canada because of the fact that this is the sort of thing that could potentially end up giving it home terrain advantage. Apple accounts for around half of smartphone sales in both these North American nations, although Samsung still does fairly well with just under 30% in the US and a third of all sales in Canada.

As for Huawei, it is the most popular phone brand in its native country of China. However, it only managed to gain 38% of sales more or less, with Apple coming in second with around 27%. This might be due to the highly diversified smartphone market in China which makes it difficult for any one company to obtain a majority of smartphone sales.

One thing that is fairly certain is that smartphone companies generally get more sales in their native countries than might have been the case otherwise. Xiaomi is the only smartphone company that gets a majority of its sales from other countries, such as in Spain where it is on par with Samsung as well as India and Mexico. While Xiaomi does not dominate any major market, it is still a major player in a vast majority of them based on the data.

H/T: Statista

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