WhatsApp for Business Just Got Status Update Advertising Capabilities

WhatsApp has been doing a lot of work trying to upgrade its messaging platform because of the fact that this is the sort of thing that could potentially end up keeping the users coming in. It turns out that the messaging app is leaning heavily towards business users, since they can help make the platform more relevant than might have been the case otherwise.

An upcoming update for WhatsApp is likely going to make things easier for businesses with all things having been considered and taken into account. This update will enable businesses to advertise their Status Updates, as spotted by WBI. Many enterprises regularly update their statuses on WhatsApp so that they can get more eyes on their products and services, but in spite of the fact that this is the case this update is likely going to take things to another level.

What’s more, businesses will now have the ability to advertise their status updates on Facebook as well as Instagram. If you are a WhatsApp for Business user, you can simply post a status and tap on the “Boost” button that will be featured just below it. That will enable your business to show its products to users on Facebook, something that will greatly expand your consumer base and help you keep the money coming in.

With all of that having been said and now out of the way, it is important to note that this update is only going to be available to those that use WhatsApp for Business. It is currently unknown if this feature will make it to the regular version of WhatsApp, but it seems unlikely.

WhatsApp wants to make its Business app a bigger player than it is right now. Updates like these will go a very long way towards making that happen. It will be interesting to see if any more updates are around the corner. The more WhatsApp emphasizes its business users, the closer it will get to its goal of being the one and only messaging app for the business community. The next update will indicate the trajectory of the app in the near future.

Read next: WhatsApp is working on two updates meant to help group chat members and admins have a safe experience
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