Is LinkedIn Going to Become the Next Instagram?

Instagram is one of the biggest social media success stories of the past decade, with the image sharing app growing by leaps and bounds after it was acquired by Facebook. However, amidst controversies surrounding its parent company coupled with questions about its own impact on teenage mental health have stunted Instagram’s growth. Out of the ashes, an unlikely contender for the top spot has emerged: none other than LinkedIn.

With all of that having been said and now out of the way, it is important to note that LinkedIn’s revenue from its mobile app has increased a stunning 5 times over since 2020. It initially started out as a platform that was meant exclusively for professionals, but in spite of the fact that this is the case it has ended up going well beyond that.

Nowadays, LinkedIn is beginning to look like any other social media platform. After earning $5 million from the App Store back in 2020, LinkedIn’s App Store revenue currently sits at around $27 million based on January 2023’s numbers. That confirms that the app is on an upward trajectory with all things having been considered and taken into account.

One thing to note here is that this is net revenue, which means that the cut that Microsoft has to pay to Apple has already been deducted. Furthermore, this is a 270% increase from the $10 million that the iOS app brought in during January of 2022!

All of this points to LinkedIn potentially becoming the biggest social media platform in the world. It has also been far more successful at monetizing its user base, with its premium subscription faring a great deal better than Twitter Blue and Snapchat+.

TikTok might seem like the next big social media app, but LinkedIn is more of a traditional social media platform. As the social generation grows older and starts to work on career paths, LinkedIn will take center stage. It will be interesting to see how well LinkedIn does in the future, since the way things are looking right now strongly suggest that it will become an even bigger player down the line.

LinkedIn's Impressive Revenue Growth: A Look at the Upward Trend of its Mobile App
H/T: Appfigures
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