Google’s New Ads Transparency Tool Allows Users To Learn Everything About An Advertiser Without Clicking On The Ad

There are times when you happen to be scrolling on Google and suddenly see an ad pop up out of nowhere. This makes you curious about that ad but you’re most likely not going to click on it.

But seeing it over and over again might make you wish you’d know some more about that advertiser. And if that’s the case, we’ve got some great news for you.

Google is rolling out a new Ads Transparency Tool that gives more insight into the searchable hub related to each ad. You’ll see that pop-up from different verified advertisers on the search engine giant.

It takes into consideration data seen on Search, Display, and even YouTube that has arisen over the past month. Moreover, the tool seems to be the firm’s response to its recently published Ads Safety Report that came out today.

This delineated how the Android maker ended up barring and removing nearly 5 billion ads that arose last year. The reason was simple, they violated its policies.

To better put things into perspective, the figure is a huge jump, from what we’ve seen in the past. And that’s a good 3 billion jump from how much it blocked in 2021.

Other than that, nearly 6 million accounts underwent suspension in the year 2022 and that again saw a massive 5 million rise from stats in the previous year.

It should not be confused with My Ad Center which allows users to manage different types of ads that they see. Moreover, this tool allows users to get a closer glimpse of such ads on the platform.

In particular, you end up seeing which other ads advertisers run and which ads were being published in different regions. Similarly, users get insights on the ad’s last date and the type of format in which the ad might be running.
See, the basic idea behind tools like this is to gather more data about firms that you’re considering in terms of making a purchase from somewhere or perhaps wish to be aware of a service that you think appears intriguing. But at the same time, you might be hesitant on making clicks on such ads or visiting the seller’s site.
Let’s say, for example, you’d like to purchase a summer dress whose ad was on the web. You might wish to search for the firm using this tool and see if it’s the same firm you saw advertising for gowns a couple of months ago.

If you’re on the lookout to give this tool a try, you can simply go to Google’s Ads Transparency Center directly. The other option is to press on Overflow Menus which comprises three dots near the ad. Next, gain access to the data through the My Ad Center and you’ll be good to go.

Another option is to simply block such ads through your Android and make sure that they never pop up again.

Read next: Google Is Enhancing Its Search Features So Users Can Better Judge Online Data And Sources
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