Google Just Updated Its Ad Policy, Here’s What You Need to Know

The policies surrounding Google Ads can be quite consequential because of the fact that this is the sort of thing that could potentially end up determining how much revenue site owners can generate. It turns out that the tech juggernaut has just made a few updates to this ad policy, mostly focusing on things like making malware and other forms of malicious ads less prevalent than might have been the case otherwise.

Firstly, Google’s policies regarding malicious software. Any ads that are trying to promote malware that can result in users having their systems compromise will be treated as egregious violations which will also incur a far harsher penalty with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that Google is also getting a lot stricter about ads that lead to compromised websites. Any site that has had its code manipulated in a way that would benefit malicious actors which users and site owners may not even be aware of will get a seven day warning after posting an ad.

Finally, one of the most significant changes being made by Google in this regard has to do with unwanted software. Ads that are marketing software that is deemed to be unwanted will be held in violation of ad policies and moved without delay.

However, compromised sites and unwanted ads will still give site owners a seven day grace period to remove the ads before their accounts get suspended. Malware, on the other hand, is being dealt with quite harshly.

This is a positive step since it shows that Google will not hesitate before changing thing up for the good of its consumers. People have been complaining about poor quality ads for quite some time now, and it was high time that Google stood up and did something about it. Failing to take measures and precautions will result in Google becoming a much less preferable ad service down the line which would be a massive blow to the company’s prospects.

Read next: This Announcement from Google Could Change the Way We Use Hashtags
Previous Post Next Post