Google Rolls Out First Beta Version Of Its Privacy Sandbox

Today’s modern digital world is saying hello to countless apps popping up on mobile phones that utilize the concept of digital ads inside the app. But that does come with an overwhelming concern linked to user privacy for such ads.

Therefore, Google is stepping up its game to counteract the great number of privacy threats linked to in-app ads by rolling out a beta of its Privacy Sandbox feature. This is created to provide Android smartphones and various other tablet owners the chance to protect personal data.

The tech giant says its launch of the Privacy Sandbox feature gives rise to innovative APIs which are created to keep privacy at the core of all things. They do not make use of identifiers that track user activity on platforms and web pages. Moreover, apps that opt to take part in this particular Beta would benefit from using the APIs as they showcase relevant advertisements and measure the efficiency related to them.

This particular tool would incorporate a section in the device’s settings. It enables users to limit the type of in-app advertisements that are seen depending on the app’s activity. And for those that make use of a huge majority of apps such as movies, news, and more- they are bound to see more ads pop up frequently than others that align with these trends.

As a whole, these new settings give users the chance to go down deeper and even cancel ads with the blocking feature. This is great for those ads that a user may not be too keen on seeing or a particular topic that does not interest them.

For a while now, the search engine giant has been diligently working with app developers to come up with a feature through which they may participate with ease. Anyone interested can sign up to be a part of the endeavor’s beta version, the company mentioned.

For now, only a limited number of smart devices were outlined as this beta works on Android 13.

In case the phone ends up getting selected, users will attain a notification in this regard that allows them to check the beta. Moreover, you can also turn it off by entering the settings in case you don’t wish to participate.

We think this is a great approach taken by Google in terms of looking out for the best interest of users as well as developers. Do you agree?

Read next: Google has opened a revolutionary new gateway for Android developers granting them unparalleled access to different APIs
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