If there is one thing that has truly begun to change the shape and face of marketing, it is the rise of video. It turns out that 91% of businesses are now using video in their various marketing campaigns, as per Wyzowl data. This is a huge increase from the 61% that was seen back in 2016, and it indicates that marketing is becoming ever more central since almost every single business out there seems to find some value in its usage.
With all of that having been said and now out of the way, it is important to note that the reasons behind why video is being used more frequently in marketing are rather diverse. When advertisers were surveyed, 41% of them said that creating videos in house had become easier which could help make their use in marketing more affordable than might have been the case otherwise.
Ease of access seems to have played a huge role in the rise of video in marketing with all things having been considered and taken into account. 34% said that it is easier to make videos than it ever was in the past, which makes their preference for this form of content quite understandable in numerous different ways.
What’s more, marketers tend to prefer video because of the fact that this is the sort of thing that could potentially end up making it easier for them to convince their clients of the value of the marketing campaigns. Decision makers at companies that are hiring marketers clearly feel like they can do a lot with video, which helps to make it a more appealing option.
In spite of the fact that this is the case, a lack of time is a significant factor that is inhibiting further growth of video from a marketing standpoint. That actually presents an opportunity for marketers who can step in to help businesses manage their time and create video based content on their behalf. Hence, 70% of marketers that don’t already offer video are planning to hop on the bandwagon in 2023 which could further stimulate growth in a burgeoning sector of the marketing industry.
Read next: 70 percent of Americans believe websites will be replaced by apps in the next 10 years
With all of that having been said and now out of the way, it is important to note that the reasons behind why video is being used more frequently in marketing are rather diverse. When advertisers were surveyed, 41% of them said that creating videos in house had become easier which could help make their use in marketing more affordable than might have been the case otherwise.
Ease of access seems to have played a huge role in the rise of video in marketing with all things having been considered and taken into account. 34% said that it is easier to make videos than it ever was in the past, which makes their preference for this form of content quite understandable in numerous different ways.
What’s more, marketers tend to prefer video because of the fact that this is the sort of thing that could potentially end up making it easier for them to convince their clients of the value of the marketing campaigns. Decision makers at companies that are hiring marketers clearly feel like they can do a lot with video, which helps to make it a more appealing option.
In spite of the fact that this is the case, a lack of time is a significant factor that is inhibiting further growth of video from a marketing standpoint. That actually presents an opportunity for marketers who can step in to help businesses manage their time and create video based content on their behalf. Hence, 70% of marketers that don’t already offer video are planning to hop on the bandwagon in 2023 which could further stimulate growth in a burgeoning sector of the marketing industry.
