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Meta Harshens Its Data Privacy Process For Teens With New Restrictions On Ads Targeting Young Users

Meta is making sure its younger audiences are safe while using its apps online and that’s why the tech giant has upped its data privacy process for teens.

There is an expansion of the current policy in place which will now entail new restrictions and control options so teens can opt out of certain ad themes.

For starters, the tech giant mentioned how it's introducing a new ad targeting limit. This is a mere expansion seen of its policy in place for younger audiences. It ends up removing interest and activities that have to do with parameters for such audiences. But it’s also getting rid of gender-based ads that are designed to reach a wider younger audience.

This will work to further restrict advertiser capacity so ads are no longer based on certain forms of targeting. Meta is also working to rid the in-app engagement which entails keeping up with certain profiles seen on its Instagram or Facebook page. This is a measure that’s designed to make younger users aware of the ads seen.

Meta has similarly released a statement on the news, where it says it hopes to restrict advertisers that try to make the most of specific user targets. Now, advertisers would be getting data like age and location only regarding a teen. And that too because it wishes to keep a check on ads being promoted to users depending on their age and where they might be living.

Now, the question is why Meta has suddenly woken up out of the blue? Well, there are a few reasons for this. For starters, the tech giant feels younger audiences are not as equipped as the older lot in terms of making choices about online data getting used for the likes of advertising, especially when it comes to showcasing products seen online for purchase.

Targeting users based on their gender can be reinforced to the likes of cultural bias to some extent. Meanwhile, ads targeting certain people via the likes of in-app actions may make use of incorrect marketing for younger audiences.

Let’s not forget that the tech giant already has the likes of age restrictions in place. This puts a limit on the kind of ads shown to teenagers already. But the firm feels it’s time to further stricken its policy with new and more foolproof measures. It’s like one extra step to decrease the exposure of promotional content across the likes of various apps like Facebook and Instagram.


Read next: Meta Calls For Global Cooperation Among Governments To Enhance Kids’ Safety Online

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