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Infographic: Tips To Successfully Target Your Marketing At Different Generations Using Online Reviews

If you happen to be on the lookout for ways to conduct successful marketing for different generations, then we’ve got news for you.

Thanks to online reviews, experts from the Website Builder Expert team claim you can really enhance people’s process of decision-making. No matter whether you plan on targeting Gen Z, Millennials, Gen X, or Boomers- there are tips in the form of stats shared for everyone. So let’s take a look below.

For starters, we're glancing at the Gen Z and Millenials group. Data proves how they end up making nearly 344 transactions each year and nearly spend $55 on every purchase. And nearly 85% of them made the purchase via a digital channel.

To target them successfully, experts feel it’s time to include 13 Q&A sessions, 11 images, and at least 3 videos. That will for sure get them attracted. On average, most people from this generation post reviews through phones and use the internet to find what they’re looking for from their online business. And then nearly 40% do make the effort to leave their feedback through Google and 25% put a review on the product’s specific site.

Meanwhile, one-third mentioned how they had more trust in a certain brand or product after seeing a reliable person such as an influencer put up products for review or promotional sakes.

Coming down to Gen X, the picture is slightly different. After all, we are dealing with a whole new generation. 78% of people made around one purchase a year through digital platforms and in total, at least 306 purchases were done. Before finalizing a product for purchase, such buyers spent a good 13 minutes reading out reviews. On average, these people spent $60 on every purchase.

Even if a product had a three-star rating, the majority were up to buying it as was the case seen with Gen Z and Millenials. And to better build trust, such buyers would require 10 Q&A sessions, 11 images, and 4 videos. But how do these people buy things online?

The experts’ data found a major distinguishing feature between this generation and the younger Gen Z and Millenials. This includes how 50% of buyers do not blindly follow the likes of influencers, unlike their younger counterparts.

Winding up the infographic was a glance taken at the Baby Boomer generation. This includes the older lot which made far fewer transactions in a year, comprising just 269. Out of those, 59% used a digital platform for their purchases. These people spent roughly 10 minutes reading an online review and the majority needed a 4-star review to feel confident while making their purchases.

As far as features required to gain trust, the Baby Boomer generation needed just 9 Q&A sessions, 6 images, and two videos. Interestingly, they prefer to leave reviews on the business’s own personal website as opposed to Google. And only 6% used the web to conduct research on a product.

There’s no surprise here that 79% of them don’t follow any sort of influencers.

So as you can see, the impact of online reviews is more massive for the younger generation than those for the older ones.


Read next: Has Time Online Reached Its Limit?

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