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Here’s Why GettyImages and Shutterstock Are Responding So Differently to AI

The rise of AI is likely going to be seen as a historic moment that will define the 2020s, but in spite of the fact that this is the case this innovative tech is suffering from a lot of legal battles. Stability AI, which was developed to allow people to create images using nothing but text prompts, was recently sued by Getty Images, with the stock image company claiming that the company behind the AI is using its images without permission.

With all of that having been said and now out of the way, it is important to note that Getty is not the only stock image company that is in the fray. However, its counterpart Shutterstock is taking a markedly more lenient approach. Rather than trying to sue AI companies, Shutterstock is actively partnering with Meta in order to improve their datasets and learning capabilities!

What’s more, the stock image company recently partnered with Open AI, another major innovator in the field, in order to provide artists with royalties.

These two stock image companies are clearly taking very different approaches to the AI revolution. Getty Images is clearly more conservative, since they might be concerned about the impact that AI can have on their business model. They are relying on very outdated copyright laws that were first made way back in the 1970s, and this might be a sign that they are not going to be able to get with the times.

Now that AI is here, it is never going to go away. Companies like Getty Images will be forced to contend with this brave new world lest they get rendered obsolete. They are notorious for suing people who have used their images without licensing, and have at times filed copyright strikes against legitimate license holders as well.

All of this seems to indicate that Getty Images will only see short term victories. Shutterstock may end up surpassing it since it is embracing AI with open arms and taking part in the conversation instead of attempting to shut it down, and it will be interesting to see who wins out in the end.


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