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Apple Increases Its Revenue With Paid Services

Apple has been trying to boost its revenue as of late, with the trillion dollar company now introducing a wide range of paid services to meet that end. The tech juggernaut has been seeing a lot of positive results from these services that have made it even more profitable than might have been the case otherwise. Paid services are now the second biggest earner for Apple after iPhones with all things having been considered and taken into account.

With all of that having been said and now out of the way, it is important to note that there are now nine hundred million people who have subscribed to some paid service from Apple. That brought in revenues of over $19 billion for the fourth quarter of 2022, which represents a 5% increase year over year.

In spite of the fact that this is the case, Apple’s paid services still have a lot of room in which they can grow. 60% of Apple users have subscribed to iCloud, as per CIRPApple, which makes it the most popular service that Apple has to offer. Apple Music comes in second, with 36% of its customer based subscribing to the premium version of this music streaming service. Following that we have Apple TV and Apple Podcasts which managed to gain 28% of Apple’s customers in total.


This reveals that Apple can convince many more users to subscribe to premium services which can do a lot to bring in unexplored revenue earning opportunities. Doing so is important because of the fact that this is the sort of thing that could potentially end up taking these services to the next level, and Apple will be sparing no expense when it comes to getting the maximum possible number of users onboard.

The service that performed the worst was AppleCare since it has to compete against warranty services offered by third parties. Apple will be looking to expand AppleCare in the future, and it will be interesting to see if this can replace warranties and potentially even allow iPhone users to continue using their phones for a longer period of time after the warranty expires.

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