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YouTube Rolls Out Massive Updates for Shorts

The rise of TikTok has forced companies like YouTube to up their game and change their strategy, and perhaps most pervasive change is the increased emphasis on short form content with all things having been considered and taken into account. YouTube is constantly trying to tweak its Shorts section because of the fact that this is the sort of thing that could potentially end up drawing more users to it as well as attracting content creators who are the lifeblood of their entire platform.

With all of that having been said and now out of the way, it is important to note that YouTube is bringing some heavy duty new features and upgrades that can take Shorts to a new level. The first update will make it easier for Shorts creators to select a thumbnail than might have been the case otherwise, since it will enable them to just select a frame from the video in question.

YouTube is also publishing a new series of videos that can dispel some misconceptions surrounding Shorts content. Creators who have questions about how the algorithm works or really anything else in that vein can go to the YouTube Creators channel to get all of their desired answers.

An even bigger update that many are going to be talking about is the launch of automated overdubbing. Creators are targeting users in many different countries, but in spite of the fact that this is the case a lot of these users may not speak their language and that can limit their reach. The new project called Aloud can provide a voiceover in a different language for a video that was initially made in English, and it is yet another excellent creation from YouTube’s Area 120 research and experiments team.

All of these changes are likely going to bring a lot of attention to YouTube shorts. While many creators have flocked to Shorts, TikTok still reigns supreme on that front. These updates are quite revolutionary, especially the automated overdubbing. It might create a much more globalized content community and help creators to cross borders and appeal to a wider swathe of viewers.


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