Shopping Apps Saw 3% Increase in Downloads Last Quarter

With the holiday shopping season starting to wind down, it is time to take a look at how the world of shopping apps managed to perform. Sensor Tower just released a new report that analyzed the various shopping apps that are currently out there, and it broke the report down into a number of categories for easy consumption.

The shopping season seemed to start off disappointingly for brick and mortar stores, but in spite of the fact that this is the case shopping apps seemed to have a decent time of it with all things having been considered and taken into account. According to this report, the fourth quarter of 2022 saw shopping apps seeing a 3% increase in their downloads. That led to them crossing the $100 million download mark, which is something that these apps have continuously done since the fourth quarter of 2019.

That seems to suggest that shopping apps have a lot of longevity in terms of the boost they got during the pandemic. With all of that having been said and now out of the way, it is important to note that the pandemic led to a lot of people switching to only shopping in order to get what they needed. It was a safer way to shop than might have been the case otherwise, and the data indicates that the trend is not going anywhere anytime soon.

Consecutive quarters in 2021 saw shopping app downloads fall from 125 million to the sub-100 million mark. The growth rate has been decent since then, and total downloads for the fourth quarter of 2022 hover at around 125 million once again.

39 million of these downloads came from the Apple App Store, with around 83 million coming from the Google Play Store. That gives Google the clear advantage since ecommerce is the name of the game, and these apps are very likely going to be the next big thing after the recession finally starts to turn a corner. It will be interesting to see how much growth these apps can obtain in the future.

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