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The Rise Of Black Friday Sales Have Gone Down Dramatically Due To COVID-19, Says New Study

The month of November signals a number of different things around the globe. But as far as the US is concerned, there are two things that come to mind.

One is Thanksgiving and the other happens to be the day after Thanksgiving. The latter is renowned as Black Friday and it’s a day that the e-commerce world celebrates with the best discounts and sales on various products.

Black Friday was once the most popular terminologies of them all during the 1980s and today, it stands tall and proud with the modern generation as a day to look forward to and attain the best savings.

Many people make huge plans in terms of availing of major discounts and opening up stores a little earlier than usual to attract buyers across the board.

It won’t be wrong to mention that Black Friday is a huge day that many look forward to all year round and it’s slowly turned into the biggest phenomenon in the past 10 years.

Now, a recently published chart by Statista shows how much trends have evolved in the past few years. The research took into consideration data from Google search and we’ve seen how this one shopping event really had the world at its fingertips. Each year the same was proved but then, the period of downfall occurred.

This is when the COVID-19 pandemic struck. Things really took a hit for the worse and then by November 2020, the interest in search terms like Black Friday fell by a whopping figure of 30% than what was witnessed before that. And then in 2021, we saw the search for such terms further drop down to 59% during the peak of 2019.

For now, it’s going to be awfully interesting to see if such searches for Black Friday produce a similar decline in search volume this year or not. Moreover, what we do know is that ongoing inflation weighs heavily on people’s minds. But again, it could go both ways.

It’s going to be awfully interesting to witness how searches end up going for Black Friday deals and whether or not they pick up the pace in 2022 so let’s wait and watch. Those that do have the cash might be in search of a great bargain bundle for gifts for the holiday season. At the same time, they could also be the ones avoiding the deals altogether.


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